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Coaching Programme Announcement

Example of the CPeO business: "All teaching becomes publishing and every class is a published work."

Complete CPeO programme structure including eLearning readiness assessment, 3 face to face workshops (F2F) and final examination

Booking and customer service

Please send us your inquiry by e-mail or call us.
You reach us at +49-(221) 8809 621, or write to Sebastian Hoffmann at shof@hoffmann-reif.com.

Coaching duration

depending on target group and objectives, the duration of the programme may vary from 3 months to 8 months


English; localization to other language (e.g. Spanish, Arabic) is at planning stage


depending on duration and number of participants (discounts for larger groups)

Who is this course for ?

This course is for teaching professionals, management in educational institutions and consultants who are planning to launch eLearning services and recognise the high relevance of organisational development to which capacity building needs to be linked.


In close cooperation with the CPeO experts you will achieve the following objectives for organisational development:

  1. to set up an eLearning competence centre
  2. to set up a service network of authors and tutors who produce, deliver, maintain and moderate courses as part of their established training programme
  3. to follow a two-path strategy which combines skill building with organisational building
  4. to ensure that all training products and organisational strategies can be re-used for further training projects

In close cooperation with the CPeO experts you will achieve the following objectives for developing your own instructional services:

  • to transform face-to-face training into blended learning endeavours
  • to practice online teaching by applying your own material
  • to analyse, design and implement an organisational environment for your teaching services
  • to define financial requirements, calculate project budgets, define sources of income (if required), internal and external alliances and partnerships for securing the development of your service environment
  • to apply consulting models to the development of instructional products and services
  • to set up your own training portal by using a state-of-the-art Learning Content Management System and Learning Management System (LCMS and LMS)

and, most importantly,

  • you will do all this by experiencing yourself blended learning instruction.


dependent on the implementing consortium


see page Prerequisites for participation


The CPeO programme can be initiated one month after booking

Class size

Groups can consits of 20, 40, 100 and 500 participants

How you will learn

The CPeO offers much more than a usual training programme - it is action learning and intense cooperation over distance while staying at your workplace. You will cooperate with experts working in the field with a long and successful track record. They will provide for project support along the lines of your job responsibilities and will facilitate your advancement in your carreer. You will get lots of opportunities to discuss topics of practical relevance.

You'll get expert feedback on your deliverables. You will discuss your project and expected outcome, receive personal advice online and during face to face events. You will get support through mailing lists, chats and e-mails in order to make your deliverables more successful.

What this course requires from you

If you are new to self-directed learning, you may find this style of learning innovative and a bit frightening. But no one will nag you or criticize you for not participating. The whole programme requires your active and timely participation since you learn by participating actively and by working on your project together with your peers. You alone are responsible for your own learning. That means you must have the drive and discipline to learn throughout the coaching programme within a rather demanding schedule.
There is a Job Evaluation Scheme in place. The advancement of the group and individuals is made visible continuously each time after your deliverables were assessed.

Time required

The coaching programme has a modular structure and can be tailored to your organisation´s needs. The complete programme looks like this:
130 working hours during the online phase; 70 face-to-face working hours; 150 hours on project implementation (change management and course production); approx. 350 hours during 8 months (approx. 45 days, 12 hours/week).
It is recommended to reply to your fellow learners as soon as possible and to work at the pace of the group. If you study the material please do it at once and do not divide up your study time frequently.
There are three mandatory face to face events (in the beginning, in the middle of the programme and at the end).
Each event lasts at least 3 days.

Technical requirements

The technical prerequisites have been adapted to high and very low bandwidth conditions. You can participate e.g. from Uganda with a 2 Kilobit connection or from Berlin with a 4 Megabit DSL connection from your home office or workplace. The CPeO experts have been working under a variety of connectivity settings and can offer the same high quality services independent of your bandwidth.
You can access the coaching programme by using all operating systems. Your computer can be a recent model or a five year old Pentium PC. Our staff provides for technical support so that you can participate efficiently and focus on your job responsibility.


To get most out of this course

Do all the assigned activities since you will be assessed according to the quality of your deliverables. The activities immediately let you apply what you have learned. Review the readings after you complete the activities. The activity task description will make clear how you can apply the readings to your project. Participate in the discussion groups. Ask questions, debate issues, and especially help your peers.

Authors and facilitators

The CPeO was developed and is facilitated by a network of international consultants, managed by the Hoffmann&Reif partner network. Please check the list of contributors.
The authors and experts are working as project managers, change management consultants and instructional designers. They already have set up ICT enhanced educational institutions in industrialised and developing countries. They offer you much more than training, because they have the experience and capability to assist you at your workplace when you apply what you have learnt. You will develop your own tailor made solution for your institution.


The CPeO can be taken over by a customer and become embedded in his or her educational portfolio. Two types of certificates from the project consortium and participating universities are issued upon successful completion. If more than 80% of the score has been achieved a Business Certificate is issued with the permission to take over the CPeO. If continuous participation and partly successful deliverables have been achieved a Certificate of Participation is issued.

Before you start

There is an assessment seminar at your place before the CPeO programme starts. There are some pre-class readings and activities.
Please review the prerequisites in this overview and the list of technical requirements to make sure that you meet all of them.
If you would like to get in-depth information please contact us for the pre-assessment procedure:
a) Blended Learning Needs Assessment (online); deliverable: Qualification profile
b) Personal readiness assessment of applicants (online); deliverable: Cumulated applicants’ group readiness
c) Applicants’ portfolio assessment (face-to-face); deliverable: Individual portfolio assessment
d) Project support structure assessment (face-to-face and online); deliverable: SWOT analysis of project support structure
e) Institutional pre-assessment (face-to-face and online); deliverable: Cumulated analysis of participants’ mandate
f) Personal readiness assessment of participants (online); The readiness of those is assessed who definitely participate (assessment no. 2 addresses the group of applicants and may therefore differ); deliverable: Cumulated readiness of group of participants

Course phases

Phase 1: Face-to-face session
a) Orientation and project definition
b) Establishing the local service development core group
c) Practice of media production
d) Initiating and setting up a local service infrastructure

Additional introductory readings:
a) Basics of eLearning instruction
b) Basics of Instructional Design
c) Basics of service development

Phase 2: Online instruction
a) Service development and institution building
b) Standard Operating Procedures for setting up training services
c) Concepts and technical production of instructional media
d) Feasibility, sustainability analysis
e) Project planning and budgeting
f) Instructional Design of learning material and assessments
g) Production of the participants courses on the platform

Phase 3: Face-to-face session
a) Assessment of participants
b) Concepts of the participants' course production projects
c) Project planning and establishing quality assurance mechanisms

Phase 4: Online project coaching
a) Planning and implementation of the participants' projects
b) Coaching by the expert facilitators
c) Monitoring of the participants' projects

Phase 5: Face-to-face session at partner site
a) Examination for the participants
b) Presentation of the project results
c) Certification of courses and participants
Follow-up coaching:
Phase 6: Online coaching, 6 months
a) Coaching of courseware development and teaching service delivery
b) Coaching on technical service infrastructure maintenance
c) Quality assurance of educational service products
d) Development of "good practice" examples

Phase 7: Online coaching, 12 months
a) Exchange of interoperable courseware
b) Promotion of network service products

Schedule of material delivery

You receive Standard Operating Procedures (SOP) on a weekly basis. The timeline for deliverables depends on the amount of work which is required to pass the SOP.


We wish you all a successful collaboration with experts from Africa, America, Asia, Australia and Europe - all joining this event at the same time !

The CPeO expert team

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